Privacy policy

Last updated: August 15, 2026

 

Melivo LLC, doing business as Veloura (“Veloura”, “we”, “us”, or “our”), operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Veloura is powered by Shopify, which enables us to provide the Services to you. 

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources
We may collect personal information from the following sources:
• Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our business and marketing partners.

How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
• Provide, Tailor, and Improve the Services: To process your payments, fulfill your orders, remember your preferences, process returns/exchanges, create and maintain your account, arrange shipping, and customize your shopping experience.
• Marketing and Advertising: To send marketing and promotional communications by email or text message, and to show you online advertisements on our Services or third-party websites.
• Security and Fraud Prevention: To authenticate your account, provide a secure payment and shopping experience, and detect or investigate fraudulent, illegal, or malicious activity.
• Communicating with You: To provide customer support, maintain our business relationship, and respond to your inquiries.
• Legal Reasons: To comply with applicable laws, respond to valid legal requests, and enforce or investigate potential violations of our policies.

How We Disclose Personal Information

In certain circumstances, we may disclose or share your personal information with third parties for legitimate business purposes and as otherwise permitted or required by applicable law. These third parties may include:

  • Service providers and vendors. We may disclose personal information to companies that provide services on our behalf or help us operate the Services, including Shopify, payment processors, hosting and IT service providers, analytics providers, customer support providers, fraud prevention providers, fulfillment partners, shipping carriers, and other vendors that support our business operations.

  • Advertising and marketing partners. We may disclose or share personal information with advertising and marketing partners, including Meta Platforms, Inc. (including Facebook and Instagram) and TikTok, for purposes such as delivering and personalizing advertisements, measuring advertising effectiveness, attributing purchases and other conversions to advertisements, creating or measuring audiences, and improving our marketing activities.

    To support these activities, we may use advertising technologies and integrations including the Meta Pixel, Meta Conversions API, Meta advanced matching, TikTok Pixel, TikTok Events API, cookies, and similar technologies. Depending on how you interact with the Services, your location, your privacy choices, and applicable law, information shared with these partners may include contact information or identifiers such as your email address and phone number, IP address, device and browser information, identifiers associated with your device or online activity, pages and products viewed, search and browsing activity, products added to your cart, and purchase or transaction information. Certain identifiers may be hashed or otherwise processed before being transmitted where supported by the applicable integration.

    These advertising partners may process information they receive in accordance with their own privacy policies and terms. Where required by applicable law, we will obtain consent or provide you with the ability to opt out of certain advertising, tracking, or data-sharing activities.

  • At your direction or with your consent. We may disclose personal information to third parties when you direct, request, or consent to such disclosure, including when necessary to provide products or services you request.
  • Business transactions. We may disclose personal information in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other business transaction.
  • Legal, security, and compliance purposes. We may disclose personal information when we believe doing so is necessary to comply with applicable laws, regulations, legal processes, or valid government requests; enforce our agreements and policies; protect the rights, property, and safety of Veloura, our customers, or others; or detect, investigate, prevent, or address fraud, security issues, or other potentially illegal or harmful activity.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy.

Third-Party Websites and Links
Our Services may provide links to third-party websites. We are not responsible for the privacy or security practices of sites not operated or controlled by us. Please review the privacy policies of those third-party platforms directly.

Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

Security and Retention of Your Information
We implement appropriate security measures to protect your data, though no system is 100% impenetrable. We retain personal information based on business need, legal compliance, and dispute resolution requirements.

Your Rights and Choices
Depending on where you live, you may have the right to access, delete, correct, or port your personal information, or opt-out of the sale/sharing of your personal information for targeted advertising. We also recognize Global Privacy Control (GPC) signals sent from your browser where applicable.

International Transfers
We may transfer, store, and process your personal information outside the country you live in. When transferring data out of the EEA or UK, we rely on recognized transfer mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. Updates will be posted on this page.

Contact Information
For the purpose of applicable data protection laws, Melivo LLC is the data controller of your personal information. Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:

Veloura is operated by Melivo LLC
Customer Support Email: contact@veloura.moda
Phone: +1 (331) 329-3663
Physical Address: 30 N Gould St Ste N, Sheridan, WY 82801, United States